Stories We Wove at JLF

Texaura at the Jaipur Literature Festival, 2025

Amid the scent of winter blooms and the quiet hum of ideas, we found ourselves at the heart of one of India’s most iconic cultural gatherings, the Jaipur Literature Festival.

While writers spoke of narratives that shape nations, we shared our own: of cotton grown organically, of threads woven with care, of design born in simplicity. JLF wasn’t just an event. For Texaura, it was a meeting of minds, materials, and meaning.

A New Kind of Storytelling

Every fabric tells a story of where it came from, who crafted it, and how it makes you feel. As thousands explored books, we invited them to touch another form of narrative: our organic bedsheets, robes, and bath linens. What surprised many was how quiet luxury can be felt before it is spoken.

There was a tangible sense of excitement around sustainability. People were curious about organic cotton, not just the idea, but the feel. And every time someone touched the fabric, the response was the same: “This is so soft.”

A Moment of Voice and Visibility

A special moment unfolded when our co-founder, Shubhangi Terapanthi, had the opportunity to present her take on the Rajasthan budget directly to YourStory’s founder, Shradha Sharma. It was a meaningful exchange, a woman entrepreneur bringing a homegrown, sustainability-driven perspective to the forefront at one of India’s most important cultural platforms.

It reminded us that Texaura is not just a brand; it’s a voice for conscious creation, rooted in local heritage, built for global relevance.

Conversations That Stayed

Visitors asked us:
"Is this really organic cotton?"
"Why does it feel softer than anything I’ve used?"
"Where can I find this level of quality without a luxury markup?"

These weren’t just compliments. They were validations of everything we stand for: comfort rooted in craftsmanship, luxury that is ethical, and beauty that is lasting.

The JLF Audience: Curious, Conscious, Cultured

We met readers, writers, travellers, entrepreneurs, and homemakers, all seeking products that align with their evolving values. The feedback was clear: people are ready to choose better if given the right alternative. Texaura felt like that alternative.

What We Took Back

JLF affirmed what we deeply believe, that great design doesn’t scream. It whispers. And when people experience it, they remember how it made them feel.

It also reminded us that sustainability is no longer a niche idea. It is becoming a cultural value, and India is more than ready for elegant, ethical alternatives.

This is just the beginning.

From bookshelves to bedrooms, from conversations to comfort, our journey continues. And we look forward to many more such spaces where our threads meet your stories.