Texaura at GITB: A New Standard for Guest Comfort
Our Showcase at the Great Indian Travel Bazaar, Jaipur
At GITB 2025, where the world of hospitality converged in Jaipur, we introduced something simple yet transformative: bedsheets that guests remember, towels they linger in, robes they ask about.
Texaura was there not just as a product, but as a promise of sustainable comfort, quiet luxury, and elevated guest experience. As global travel buyers, boutique hotel owners, and destination curators explored ways to make their offerings unforgettable, we posed a question:
What if comfort was the most powerful amenity?
A Growing Interest from Heritage & Boutique Hospitality
We were thrilled by the attention from Airbnb hosts, heritage hotels, and boutique retreats who saw alignment in our values. These are properties that already believe in storytelling through architecture, culture, and detail. And Texaura became part of that story.
They loved how our design felt minimal yet rich, and how our GOTS-certified organic cotton reflected their own sustainability commitments. The idea of offering guests not just a room, but a feeling of softness, purity, and calm, resonated deeply.
One heritage property from Jodhpur said:
"We’ve been looking for fabric that matches our aesthetic but also aligns with our eco goals. This is exactly what we needed."
Hospitality is Changing. Texaura Fits the Future.
Across conversations, the message was clear: today’s traveller values authenticity and wellness. From Himalayan eco-resorts to coastal villas, everyone is rethinking the touchpoints that define luxury.
Texaura offers:
- Premium organic cotton sheets, towels, and robes
- Neutral, timeless aesthetics to fit every decor
- Ethical sourcing and a plastic-free packaging model
Looking Ahead
GITB confirmed a powerful truth:
Luxury is no longer about gold finishes. It's about intention, experience, and comfort that lingers.
We’re excited to continue conversations with the hoteliers and hosts who believe in crafting spaces that heal and inspire.
Written by Texaura India
