Journals

The Thread Count Myth: Why Quality Matters More Than Numbers

For years, the bedding industry has marketed thread count as the ultimate indicator of sheet quality. Consumers have been led to believe that the higher the thread count, the softer and more luxuri...

Sell the Solution First, Then the Feature: The Texaura Approach to Luxury Bedding

Test sumery

Struggling with Sleep? Your Bed Linen Might Be the Problem

Do you often find yourself tossing and turning at night, unable to get a restful sleep? While stress, lifestyle, and screen time are commonly blamed, your bed linen could be playing a bigger role t...

The Truth About Cotton: Why 100% Cotton Isn’t the Same as 100% Organic Cotton

If you’ve ever picked up a product labelled “100% Cotton” and assumed it was the best choice for you and the environment, you’re not alone. Cotton is one of the most widely used fabrics in the worl...